A Trademark/Design/Logo is a unique sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. They can be designs, pictures, signs or even expressions.
Trademark/Design/Logo is significant to register as it not only differentiates your product or service from that of other but also earns consumer loyalty/ consumer association with your product or service.
Trademarks are classified as intellectual property and therefore is protected from infringement. Trademarks and its rights are protected by the Trademark Act, 1999.
SAS strongly recommends every entity to register its Trademark/Design/Logo as it earns the company GOODWILL, as asset which cannot be bought in any other way.
A Private Limited Company or a Registered Partnership Firm or a Limited Liability Partnership formed with any restructuring, not older than 10 years, having turnover of less than Rs.100 crore for any of the financial years since its Incorporation with have plan for development or improvement of a product, process or service and/or have a scalable business model with high potential for the creation of wealth & employment can be registered as a Startup under Startup India Scheme .
SAS recommends an eligible entity to register as Startup to reap the benefits of registration:
Classification | Micro | Small | Medium |
---|---|---|---|
Manufacturing Enterprises | Investment in Plant and Machinery or Equipment does not exceed one crore rupees | Investment in Plant and Machinery or Equipment does not exceed ten crore rupees | Investment in Plant and Machinery or Equipment does not exceed fifty crore rupees |
Enterprises rendering Services | Turnover does not exceed five crore rupees | Turnover does not exceed fifty crore rupees | Turnover does not exceed two hundred and fifty crore rupees |
Any entity falling in above mentioned criteria can register as Ministry of Micro, Small & Medium Enterprises.
SAS recommends entities to register as MSME as it offer some extensive advantages like businesses get covered by the Central and State Government schemes, more subsidiaries, lower loan interest rates, tax exemptions, concessional electricity bills and IPR fees and many more